At the World Travel Market in London, the ONBC (Out Now Business Class) revealed the favourite cities for the LGBT tourism market. Research shows that the market is now valued in excess of $200 billion in annual spending. This needs to be supported by ongoing campaign which focus meaningfully on consumers to grow market share in the LGBT market.
New York and Sydney top the cities with a surprising return of Amsterdam (once the Gay Capital of the World) on the 3rd place. On the list of most popular countries the USA ranks at #1, followed by France and Australia. Greece and New Zealand appear for the first time among the most popular travel destinations. The biggest drops have been by Spain (falling 5 places since 2011) and Argentina, which has dropped out of the Top 10 countries entirely.
“Spain and Argentina underscore the vital need for consistency and ongoing connections with the LGBT customers being the central campaign focus,” CEO of ONBC-founder Out Now Global Ian Johnson says. “Given Spain’s economic crisis it is completely understandable their tourism office needed to pull back on budgets. But Argentina seems to be a different case as significant tourism budgets appear to have been invested but the results for the country, based on the LGBT2020 travel intention results, are poor.
“Spending appears to have been on non-consumer-focused expenditures rather than being spent on creating and delivering effective campaigns targeting LGBT consumers directly. Argentina falling out of the top ten is a terrible shame as their tourism product is great and the tourism office appears to have invested significantly – but poorly targeted spending might explain such poor results for the country.”
News, Media, Entertainment from around the globe. Our editors are trying to give the news as it should be brought, with care and devotion.
As activists we want to create an equal space for everyone. Our website has the ability and area for potential clienteles and sponsorships.
We are a non-profit news magazine-website and eventually, want to raise awareness for LGBT’s. With diverse projects we want to help in a fair and honest way.
#Join the Conversation